Free swag. Loot. Promotional products have acquired many names over the years. Arguably one of the oldest forms of advertising, American businesses spend on average over $20 billion a year in the category. So, what can you do to stand out? Luckily, we have a few tips.
1. Longevity
Think long term. Choose a product with a shelf life. A sticker won't last a lifetime, but things like hats and mugs can be used over generations.
2. Think Partnership
Partner Your Branded Material. Every school has a team; every team has a t-shirt. Offer to foot the bill in exchange for some much-needed brand awareness!
3. Names Go a Long Way
Rule of thumb: If something has a person's name on it, the chances of them keeping it are higher.
4. Good Design is Essential
If it's not considered pretty or hip, it's out. Work with a consultant or designer to find the perfect fit.
5. Avoid Trends
Sure. The blanket that's also a shirt seems neat right now, but do you really think it's going to be kept beyond a week?
Just remember, the power of promotional products is lasting. So choose a message that you really want to convey!
Check out our Logo Mall now to get some ideas.
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